What solar businesses need from an agency
Solar businesses in Australia face unique advertising challenges. The typical monthly ad budget ranges from $5,000–$25,000/month, with the most effective channels being Google Ads, Facebook Ads and SEO.
The average cost per lead for solar businesses is $45, but this varies significantly by state and by the specific channel mix. Businesses that combine multiple channels typically see 20–30% lower CPLs than those relying on a single platform.
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