What property & real estate businesses need from an agency
Property & Real Estate businesses in Australia face unique advertising challenges. The typical monthly ad budget ranges from $8,000–$40,000/month, with the most effective channels being Facebook Ads, Google Ads and SEO.
The average cost per lead for property & real estate businesses is $65, but this varies significantly by state and by the specific channel mix. Businesses that combine multiple channels typically see 20–30% lower CPLs than those relying on a single platform.
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