Advertising in Perth — what you need to know.
The Perth advertising market is shaped by its dominant industries: Mining Services, Property, Trades, Solar. Businesses here compete for attention in a market of 2,180,000 people, and the cost of acquiring customers continues to rise.
Based on our Q1 2026 benchmark data, WAbusinesses are seeing average CPLs ranging from $18 for SEO-driven leads to $85+ for LinkedIn Ads. The most cost-effective channel depends heavily on your vertical and whether you're targeting B2B or B2C audiences.
What makes Perth unique: the concentration of mining services and property businesses creates intense competition on Google Ads for industry-specific keywords, making Facebook Ads and SEO increasingly attractive alternatives.
Avg. Cost Per Lead — WA
Source: ProfitGeeks Q1 2026 data
Common services in Perth
Facebook Ads in Perth
Meta advertising across Facebook and Instagram
Google Ads in Perth
Search, Display, and YouTube advertising
SEO in Perth
Search engine optimisation for organic growth
TikTok Ads in Perth
Short-form video advertising on TikTok
LinkedIn Ads in Perth
B2B advertising on LinkedIn
Agencies in Perth
Red Earth Digital
VerifiedFeaturedPerth's leading performance agency for mining services, trades, and property developers.
Common questions about advertising in Perth
How much does advertising cost in Perth?
Advertising costs in Perth vary by channel. Based on our Q1 2026 data, the average cost per lead ranges from $18 (SEO) to $85 (LinkedIn Ads). Facebook Ads average $32 per lead and Google Ads average $45 per lead for WA businesses.
What's the best advertising platform for businesses in Perth?
For most Perth businesses, Facebook Ads and Google Ads deliver the best ROI. The optimal choice depends on your vertical — Mining Services and Property businesses in Perth typically see the strongest results from Google Ads for intent-based leads.
How do I choose an advertising agency in Perth?
Look for agencies with specific experience in your industry, transparent reporting practices, and the ability to share benchmark data for your vertical. Avoid agencies that won't show you real numbers or lock you out of your own ad accounts.